Branding Beyond Business
Branding Beyond Business isn't about fitting into boxes – it's about breaking them open. Uncover the brilliance that sets you apart, and watch as your authentic self becomes your most potent asset.
Your host, John Mediana believes that behind every brand and company there is a powerful personal brand leading the charge. Branding is more than just a logo or a tagline – it's a symphony of authenticity, passion, and purpose that resonates through every facet of your existence. In a landscape where attention drives commerce, this show is about breaking the rules of branding & marketing and going beyond the business.
Together, we will conquer the fear of the algorithm gods and smash expectations & outcomes in the face. I hope no one shares this. I hope every episode gets zero downloads. I want a good, much needed and brutally honest conversation. Deep breath. Let’s get it.
Episodes
25 episodes
Why "Just Be Consistent" Is Bad Advice in 2026
We’ve all heard the gurus: “Be consistent. Post more.” But here’s what people don’t say, consistency without a system is just a recipe for overwhelm and burnout. I open up about this in my own journey with health challenges and how systems, not...
The Real Role of a Creative Director for Personal Brands
Ever wondered what a Creative Director really does? It's way more than picking fonts and colors. In this video, I broke down what sets a true Creative Director apart and why your business or personal brand absolutely needs one in 2026.H...
What most Entrepreneurs get WRONG about their personal brand (How to fix that)
Get access to the working google doc.Make a copy and drop your position statement in the comments.https://docs.google.com/document/d/1p...
Creative Director vs Art Director: What’s the Difference (And Why It Matters)
The Real Difference Between Creative Directors and Art Directors Why It Matters for Your BrandAre you confused about the difference between a Creative Director and an Art Director? You’re not alone. These roles often get mixed up, and th...
When to Hire a Creative Team: Stages and Strategies for Every Business Owner
Welcome back to Branding Beyond Business.This week, John Mediana and Logan Koch get painfully honest about a question every founder dodges until it hurts: when is the right time to hire help for your brand, podcast, or content?
How to work with High Profile Clients like John Crist
🔴 Join my weekly Newsletter: https://www.brandingbeyondbusiness.comWant to know how creatives actually land and work with high-profile clients like John Crist?Not by cold pitching.Not by spamming DMs.And definitely ...
Ep 19 - Short-Form Content is Hurting Your Brand (And No One’s Talking About It!)
In our latest episode, "Is Short Form Content Hurting Your Brand?" we delved into the evolving landscape of content creation and its implications for brand strategy. Here's a sneak peek into what we covered and why it matters:🔍 Explor...
Ep 18 - From Freelancer to CEO: Lessons in Business, Mentorship, and Growth
Have you ever wondered what it takes to transition from freelancing to entrepreneurship? We have an exclusive treat for you in our latest podcast episode of John Mediana where he delves into this very topic with his Head of Operations, Chris Co...
Ep 17 - How to Build Trust and Close Deals in 2024
Welcome to the Branding Beyond Business Podcast! In this session, Colson and I unpack the art of authentic sales and the power of offering value. We shatter the negative beliefs about sales and dive into the importance of building ...
Top of Mind Marketing: Nicole Bell and John Mediana on Gallatin Lifestyle's Impact
In our latest episode of the Branding Beyond Business podcast, we sat down with none other than the dynamic Nicole Bell, an esteemed marketing consultant and the driving force behind Gallatin Lifestyle. This episode is a treasure trove of in...
Unveiling Grace and Courage: The Inspiring Story of Ben Parent's Faith and Resilience
In this episode, our host, John Mediana, engages in a powerful conversation with guest Ben Parent, diving into the transformative power of personal testimony and the journey toward spiritual fulfillment.During the episode, Ben Parent sha...
I Lost My Dad, Brad Sousa
In Loving Memory of Brad Sousa.June 1961 - November 2023Our family is deeply heartbroken as we lost such an incredible man.I am the man I am today because of the direct impact of my father in love Brad Sousa. I have the hono...
Ep 13 - Building an effective marketing strategy with funnels for 2024
14-day Free Trial of Go High LevelAffiliate Link: https://www.gohighlevel.com/?fp_ref=executive-brand-growth-llc49Welcome to another exciting episode of B...
Ep 12 - Industry conferences and events: Are they still worth it? With The Real Jim Morris
Get your tickets for OCT 27th, 2023 in Nashville, TN https://impacteffect23.com/Speaker Lineup:✅ TIM STOREY✅ JANINE DRIVER✅ CRAIG SIEGEL✅ BRIAN GALKE✅ TIFFANY NAPPER...
Ep 11 - Discovering Wealth and Influence through YouTube in the Creator Economy
Unleashing Kingdom Power: How Kingdom Warriors Can Thrive in the Creator Economy🔴 Use my Studio in Gallatin TN to record your video podcast: https://executivebrandgrowth.com/studioKey Takeaways:1️⃣ The Creator Economy: Did...
Ep 10 - The Practical Side of Building a Personal Brand, Finding Purpose and Overcoming Challenges with Dr. Justin Moseley
Use Executive Brand Growth Studio to record your video podcast: https://executivebrandgrowth.com/studioWelcome back to another episode of Branding Beyond Business with John Mediana! I...
Ep 09 - Predicting YouTube Success: Analyzing Views, Growth and live-stream success with Chris “Niice Chris” Yost
In this episode, we dive deep into the world of content creation, YouTube success, and podcasting. Get ready for some insightful discussions and valuable takeaways!🔑 Key Takeaways:1️⃣ Content is King: Regardless of the pro...
Ep 08 - Navigating Relationships and Cultures: John and Britt Mediana's Entrepreneurial Journey Together
We have an exciting new episode for you today that we can't wait to share.In this episode, we dive deep into the importance of personal branding and the role it plays in our lives. Our host, John Mediana, expresses how his personal bran...
Ep 07 - Secrets of Successful Pricing: Strategies to Ensure Your Creative Work is Valued
Are You Charging Enough? Uncovering the True Value of Your Creative Productions http://www.brandingbeyondbusiness.comWelcome to the Branding Beyond Business PodcastIn this episode, I discuss the importance of discussing deliverabl...
Ep 06 - Lessons from 20 Years of Mastering the Creative Process
In this week's episode of Branding Beyond Business with John Mediana. I dive into the process behind creativity and the importance of looking back at our old work to inspire growth.John shares his personal experience of going through old...
Ep 05 - From Freelancer to CEO: How I Built a Thriving Agency from ZERO
We are excited to bring you the latest episode of the Branding Beyond Business with John Mediana, titled "From Freelancer to CEO: How I Built a Thriving Agency from ZERO." In this episode, John shares the incredible journey of how ...
Ep 04 - Money for the Mission: How Discovering Your Purpose Can Impact Your Financial Journey
In this episode, titled "Money for the Mission," John delves into the fascinating relationship between finances and one's mission in life.In this thought-provoking episode, John shares his personal journey of discovering the importance ...
Ep 03 - The Brutal Truth about Overthinking: How to Nurture Ideas to Build a Meaningful Life
I’m excited to share the latest episode of the Branding Beyond Business podcast with you. In this Episode, John dives into the mindset and pitfalls of overthinking, particularly when it comes to taking action on ideas and dreams.In this...
Ep 02 - Identifying Your Fight: Discovering Purpose, Values, and Personal Assignments
In this episode of Branding Beyond Business with John Mediana, I’m talking about Finding The Fight. We delve deep into the importance of personal purpose and uncovering the fight that truly gives our lives meaning.This episode challenges...
Ep 01 - Welcome to Branding Beyond Business
Welcome to the first episode of Branding Beyond Business. In our debut episode, "Welcome to Branding Beyond Business," we discussed the importance of building strong relationships with customers and how personal branding can make all t...