Branding Beyond Business
Branding Beyond Business isn't about fitting into boxes – it's about breaking them open. Uncover the brilliance that sets you apart, and watch as your authentic self becomes your most potent asset.
Your host, John Mediana believes that behind every brand and company there is a powerful personal brand leading the charge. Branding is more than just a logo or a tagline – it's a symphony of authenticity, passion, and purpose that resonates through every facet of your existence. In a landscape where attention drives commerce, this show is about breaking the rules of branding & marketing and going beyond the business.
Together, we will conquer the fear of the algorithm gods and smash expectations & outcomes in the face. I hope no one shares this. I hope every episode gets zero downloads. I want a good, much needed and brutally honest conversation. Deep breath. Let’s get it.
Branding Beyond Business
Ep 19 - Short-Form Content is Hurting Your Brand (And No One’s Talking About It!)
In our latest episode, "Is Short Form Content Hurting Your Brand?" we delved into the evolving landscape of content creation and its implications for brand strategy. Here's a sneak peek into what we covered and why it matters:
🔍 Exploring the Rise of Short Form Content With platforms like TikTok and Instagram Reels leading the charge, everyone seems to be jumping on the short form bandwagon. But is this trend beneficial for your brand in the long run?
✨ The Power of Long Form Content While short form content may offer quick reach, it lacks the capacity to build long-term loyalty. As highlighted in our episode, long form content such as in-depth blogs and podcasts fosters deeper connections, allowing you to establish trust and authority in your niche.
📈 Converting Attention into Genuine Engagement People are hungry for more than just snippets—they crave depth. Statistics show that long form content leads to greater authority and higher conversion rates. Remember the mere exposure effect: the more your audience interacts with meaningful, value-driven content, the more loyal they become.
🤝 Building Community and Brand Loyalty John shared valuable insights on creating a community that’s centered around genuine stories and interactions rather than vanity metrics. Learn how to leverage both short and long form content to cultivate a tribe of loyal super fans.
🎯 Final Thoughts: Transitioning to Strategic Content Creation In 2025, becoming a visible and trusted figure in your industry is vital. Whether you're a CEO, entrepreneur, or creative professional, prioritize long form content to not only reach audiences but build relationships that last.
For a deep dive into the rise and impact of short form content, and actionable strategies for leveraging long form media, join the Branding Beyond Business Newsletter at www.brandingbeyondbusienss.com.
Also, don't miss out on our coaching programs designed to elevate your brand presence. Visit Executive Brand Growth for tailored support in building a robust brand strategy.
Thank you for being part of the Branding Beyond Business tribe.
Stay inspired and keep building!
Leave a Review.
Share it with a friend.
Connect on Social.
Email: yes@brandingbeyondbusiness.com