Branding Beyond Business
Branding Beyond Business isn't about fitting into boxes – it's about breaking them open. Uncover the brilliance that sets you apart, and watch as your authentic self becomes your most potent asset.
Your host, John Mediana believes that behind every brand and company there is a powerful personal brand leading the charge. Branding is more than just a logo or a tagline – it's a symphony of authenticity, passion, and purpose that resonates through every facet of your existence. In a landscape where attention drives commerce, this show is about breaking the rules of branding & marketing and going beyond the business.
Together, we will conquer the fear of the algorithm gods and smash expectations & outcomes in the face. I hope no one shares this. I hope every episode gets zero downloads. I want a good, much needed and brutally honest conversation. Deep breath. Let’s get it.
Branding Beyond Business
Latest Episodes
Why "Just Be Consistent" Is Bad Advice in 2026
We’ve all heard the gurus: “Be consistent. Post more.” But here’s what people don’t say, consistency without a system is just a recipe for overwhelm and burnout. I open up about this in my own journey with health challenges and how systems, not...
The Real Role of a Creative Director for Personal Brands
Ever wondered what a Creative Director really does? It's way more than picking fonts and colors. In this video, I broke down what sets a true Creative Director apart and why your business or personal brand absolutely needs one in 2026.H...
What most Entrepreneurs get WRONG about their personal brand (How to fix that)
Get access to the working google doc.Make a copy and drop your position statement in the comments.https://docs.google.com/document/d/1p...
Creative Director vs Art Director: What’s the Difference (And Why It Matters)
The Real Difference Between Creative Directors and Art Directors Why It Matters for Your BrandAre you confused about the difference between a Creative Director and an Art Director? You’re not alone. These roles often get mixed up, and th...
When to Hire a Creative Team: Stages and Strategies for Every Business Owner
Welcome back to Branding Beyond Business.This week, John Mediana and Logan Koch get painfully honest about a question every founder dodges until it hurts: when is the right time to hire help for your brand, podcast, or content?