Branding Beyond Business
Branding Beyond Business isn't about fitting into boxes – it's about breaking them open. Uncover the brilliance that sets you apart, and watch as your authentic self becomes your most potent asset.
Your host, John Mediana believes that behind every brand and company there is a powerful personal brand leading the charge. Branding is more than just a logo or a tagline – it's a symphony of authenticity, passion, and purpose that resonates through every facet of your existence. In a landscape where attention drives commerce, this show is about breaking the rules of branding & marketing and going beyond the business.
Together, we will conquer the fear of the algorithm gods and smash expectations & outcomes in the face. I hope no one shares this. I hope every episode gets zero downloads. I want a good, much needed and brutally honest conversation. Deep breath. Let’s get it.
Branding Beyond Business
Creative Director vs Art Director: What’s the Difference (And Why It Matters)
The Real Difference Between Creative Directors and Art Directors Why It Matters for Your Brand
Are you confused about the difference between a Creative Director and an Art Director? You’re not alone. These roles often get mixed up, and that confusion can cost companies time, money, and momentum.
Let’s break it down:
Creative Directors own the vision. They’re the architects behind your brand’s narrative and strategy, translating business goals into a cohesive creative direction. Think of them as the ones who connect marketing, design, content, and even paid advertising—all while keeping the brand’s tone, voice, and story consistent. Their focus? The BIG picture. If your brand is drifting, it’s often because this role isn’t properly filled.
Art Directors make the vision visible. They’re hands-on, turning the big ideas into tangible visual experiences—designs, visuals, layouts, and all the details that make your brand look and feel put together. They direct photo shoots, pick typography, manage color schemes, and build visual systems that amplify brand consistency.
How do they work together?
- The Creative Director sets the North Star.
- The Art Director charts the visual path.
- One without the other creates imbalance—strategy without strong visuals falls flat, and great visuals without strategy are just noise with glitter.
Common mistakes:
Brands often hire an Art Director expecting strategy or promote designers without giving them authority. This leads to chasing trends instead of telling a cohesive story, and that’s how brands become busy but unmemorable.
Here’s how to spot what your brand needs:
- If your brand feels unclear or random, you need creative direction.
- If your brand is clear but looks sloppy, you need art direction.
- Scaling? You’ll need both roles working in tandem.
The most successful brands need BOTH—vision and visual execution. Don’t skip one and break the chain.
Let’s keep building your brand beyond business.
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Email: yes@brandingbeyondbusiness.com
Leave a Review.
Share it with a friend.
Connect on Social.
Email: yes@brandingbeyondbusiness.com
Leave a Review.
Share it with a friend.
Connect on Social.
Email: yes@brandingbeyondbusiness.com