Branding Beyond Business
Branding Beyond Business isn't about fitting into boxes – it's about breaking them open. Uncover the brilliance that sets you apart, and watch as your authentic self becomes your most potent asset.
Your host, John Mediana believes that behind every brand and company there is a powerful personal brand leading the charge. Branding is more than just a logo or a tagline – it's a symphony of authenticity, passion, and purpose that resonates through every facet of your existence. In a landscape where attention drives commerce, this show is about breaking the rules of branding & marketing and going beyond the business.
Together, we will conquer the fear of the algorithm gods and smash expectations & outcomes in the face. I hope no one shares this. I hope every episode gets zero downloads. I want a good, much needed and brutally honest conversation. Deep breath. Let’s get it.
Branding Beyond Business
Ep 07 - Secrets of Successful Pricing: Strategies to Ensure Your Creative Work is Valued
Are You Charging Enough? Uncovering the True Value of Your Creative Productions http://www.brandingbeyondbusiness.com
Welcome to the Branding Beyond Business Podcast
In this episode, I discuss the importance of discussing deliverables and expectations upfront, determining ownership of content, and the potential impact on pricing. I also share insights into how to effectively communicate timelines and avoid common challenges with client communication.
======
Key Topics
I. Introduction
- Importance of discussing deliverables and expectations before production
- Determining ownership of content (buyout or lease)
II. Pricing and Ownership
- Possibility of charging more if the client owns all content
- Providing client with hard drive or digital folder of content
- Cost of production varies based on ownership agreement
- Narrator charging $1400 for a 40-second video and questioning if it's too much
- Charging based on time and value, not end result
- Questions about ownership and future use of content by client
- Cost includes narrator's time, gear rentals, and other expenses
- Narrator usually doesn't work without being paid $1400 a day
- Cannot charge that amount to John (specific client mentioned)
- Learning to effectively communicate about deliverables, time spent, and licensing for music
- Majority of time spent educating clients about these matters
- Looking for red flags in potential clients (budget constraints)
- Cautioning clients about content creators with low prices (licensing and raw content issues)
III. Payment and Editing
- Discussing payment for services
- $1400 payment covers the 42-second video result
- Emphasizing separate itemization of editing and post-production time
- Charging $75 per hour for editing, potentially up to $125 per hour
- Total cost of editing can reach a couple of thousand dollars
- Breaking down $1,000 payment to understand and justify charges
IV. Understanding Business Ownership
- Reading "EMyth" to learn about three types of business owners
- Wearing multiple hats as a freelancer (entrepreneur, manager, technician)
- Initial focus as a technician but learning managerial and administrative skills
- Importance of learning these skills for consistent income
- Potential benefits and challenges of outsourcing
V. Communication and Client Relations
- Clients dislike chasing and pursuing creators for communication
- Lack of communication leads to buyer's remorse and desire for refunds
- Overcommunication, especially with cheaper clients, is necessary
- Clients paying less than $2,000 may cause communication headaches
- Personal pride in the person running a creative business venture
- Current opportunities for marketing and content needs in businesses
- Potential challenges in developing processes and systems
- Recommendation of "EMyth" for guidance in entrepreneurship
VI. Balancing Roles and Deliverables
- Entrepreneurship, technician, and manager roles in creative business
- Balancing and adapting to different opportunities
- Secure storage of content in digital and physical formats
- Access provided to content
- Estimated timeline of five to seven business days for completion
- Confirmation or rough draft available in about a week or two
- Need for clear communication to prevent constant timeline inquiries
======
▶Subscribe 👉 https://www.youtube.com/@BrandingBeyondBusiness
Leave a Review.
Share it with a friend.
Connect on Social.
Email: yes@brandingbeyondbusiness.com