Branding Beyond Business
Branding Beyond Business isn't about fitting into boxes – it's about breaking them open. Uncover the brilliance that sets you apart, and watch as your authentic self becomes your most potent asset.
Your host, John Mediana believes that behind every brand and company there is a powerful personal brand leading the charge. Branding is more than just a logo or a tagline – it's a symphony of authenticity, passion, and purpose that resonates through every facet of your existence. In a landscape where attention drives commerce, this show is about breaking the rules of branding & marketing and going beyond the business.
Together, we will conquer the fear of the algorithm gods and smash expectations & outcomes in the face. I hope no one shares this. I hope every episode gets zero downloads. I want a good, much needed and brutally honest conversation. Deep breath. Let’s get it.
Branding Beyond Business
Ep 17 - How to Build Trust and Close Deals in 2024
Welcome to the Branding Beyond Business Podcast!
In this session, Colson and I unpack the art of authentic sales and the power of offering value. We shatter the negative beliefs about sales and dive into the importance of building genuine relationships. We discuss the shift from cold calling to genuine content creation and how to effectively utilize social media for sales. Our A.I.D.I.N.C. process focuses on rapport-building, problem investigation, and value demonstration, leading to successful negotiations without high-pressure tactics.
Join us in redefining the sales process with empathy, authenticity, and value-centered approach.
Check out our website for more resources, and remember, it's all about helping, not just selling.
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Email: yes@brandingbeyondbusiness.com