Branding Beyond Business
Branding Beyond Business isn't about fitting into boxes – it's about breaking them open. Uncover the brilliance that sets you apart, and watch as your authentic self becomes your most potent asset.
Your host, John Mediana believes that behind every brand and company there is a powerful personal brand leading the charge. Branding is more than just a logo or a tagline – it's a symphony of authenticity, passion, and purpose that resonates through every facet of your existence. In a landscape where attention drives commerce, this show is about breaking the rules of branding & marketing and going beyond the business.
Together, we will conquer the fear of the algorithm gods and smash expectations & outcomes in the face. I hope no one shares this. I hope every episode gets zero downloads. I want a good, much needed and brutally honest conversation. Deep breath. Let’s get it.
Branding Beyond Business
Ep 04 - Money for the Mission: How Discovering Your Purpose Can Impact Your Financial Journey
In this episode, titled "Money for the Mission," John delves into the fascinating relationship between finances and one's mission in life.
In this thought-provoking episode, John shares his personal journey of discovering the importance of understanding his mission and values in order to have a healthy relationship with money. He recounts his experience of taking on numerous side jobs, only to realize the need for effective systems and processes. Through trial and error, he recognized the significance of aligning his financial decisions with his purpose.
John raises the question of what we are truly called to do and urges us to determine our own mission and values. He emphasizes that without this self-reflection, our relationship with money becomes transactional and lacks fulfillment.
One pivotal moment in John's life was when friends told him he wasn't good at a certain craft. Instead of accepting their words, he chose to dedicate a whole year to honing his skills and proving them wrong. This experience taught him the value of investing time into becoming better at what he was passionate about.
Additionally, John shares a revelatory moment he had at the age of 18 when he turned to Jesus for salvation from his own struggles. This encounter shaped his perspective on finances and money and ignited a desire to share his experience with others, aiming to create a small impact and shift their mindset.
Throughout the episode, John emphasizes the importance of understanding one's purpose and offers a safe space for listeners to explore their own missions. He acknowledges his own struggles in finding clarity and has experienced moments of rebranding his personal mission. Through it all, he encourages us to pursue our passions and talents, believing that they are designed for a purpose.
John also dives into the concept of creativity, highlighting that placing boundaries and rules can actually enhance it. He recounts an example of shooting a music video, using only one type of lens to challenge their creative approach.
Furthermore, John touches on the topic of stewardship and its crucial role in our lives, careers, personal lives, and faith walks. Drawing an analogy to the seeds planted on good and bad soil, he emphasizes the importance of stewarding our resources wisely.
Having experienced both abundance and scarcity, John acknowledges the need for money to support his mission. He discusses the ups and downs of running an agency and advises listeners to plan for future seasons while building a healthy relationship with money.
Lastly, John reflects on a conversation with his father during his freshman year of college, where he was inspired by his speaking engagement teacher's advice to master an art by dedicating 10,000 hours to it. This advice pushed him to isolate and focus on different areas of his craft, ultimately building expertise and professionalism.
We hope this episode sparks introspection and helps you unlock a deeper understanding of your own mission and purpose in life. As always, we appreciate your unwavering support and encourage you to join the conversation by sharing your thoughts and reflections on social media using the hashtag #BrandingBeyondBusiness.
Stay inspired and keep pursuing your mission!
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Email: yes@brandingbeyondbusiness.com